Twitter As A Marketing Tool – MUST READ!
If you use Twitter, and you’re a marketer, this is a *must* read:
How to Change the World: How to Use Twitter as a Twool
…and here’s another great one regarding How to Pick Up Followers on Twitter.
Enjoy!
Twitter Revenue Model – Coming in 2009
I, for one, am VERY eager to hear about what they have planned.
Twitter: We’ll Announce Our Secret Business Model Early Next Year
I equate my enthusiasm to that of the guy camped out outside of the Apple store a week in advance of a new product launch.
Note to Twitter: Don’t dissapoint your faithful users.
Twitter Themes and Follow Me Buttons
Free themes for your Twitter page, and Follow Me buttons for your website. Pretty cool. :)
Brand Building, Twitter Style — From IanSchafer.com
Very very interesting way to look ways to build your brand using Twitter. It’s all about directly connecting to your audience.
Brand building…another one of the gazillion reasons why you should be Twitting. :)
Great Blog Post by Fred Wilson (www.avc.com) — “Constraints and Rules”
Constraints and Rules — By, Fred Wilson (www.avc.com)
I believe web services benefit from doing less, not more. I believe that allowing the users to stitch web apps together to get increased functionality is better than a web service trying to do everything for everyone. The Facebook app ecosystem is one proof point of this approach.
Evan Williams and Jack Dorsey, founders of Twitter, have talked often of the “constraints” that are built into the Twitter app. You can only post 140 characters in a single message, for example. And because Twitter didn’t have desktop client when it launched, a number of them were created and they are probably better than anything Twitter would have created. Same with the iPhone apps like Twinkle and Twitterific.
I think developers of web apps need to think hard about the constraints they are going to apply to their service when they create it. And they need to build an api early on so others can take up where they left off.
But what about when the constraints are dictated to you? This happened last week in the Twitter world when the company finally decided to stop paying a huge monthly bill to provide sms following services in countries (like the UK) where they don’t have a direct relationship with mobile carriers that allows them to avoid paying for that delivery. Twitter has now constrained their service in a way they really don’t want to constrain it. WIll some third party come to the aid of the users with a solution that Twitter didn’t think of? That would be great. More likely, Twitter will cut a deal with the UK mobile operators and mobile operators in other parts of the world. I am not sure if these kinds of constraints are good or bad. It’s too early to tell…..



